Avery Dennison Label and Packaging Materials has launched TC-2000, a new film top-coat that enables converters and brand owners to create packaging with clearer, stronger colors and bolder graphics. The new top-coat is designed to enhance a brand’s shelf appeal in the increasingly competitive store aisles and displays.

TC-2000 is designed to deliver solid, consistent performance across a wide range of printing technologies including water-based flexo, UV flexo, UV screen, UV inkjet, solvent gravure and letterpress. This enables converters to leverage digital printing for greater flexibility and quality output, simplifying their ordering and stocking needs.

“TC-2000 is the result of the extensive global research and development and investment in material science – hallmarks of Avery Dennison’s commitment to excellence,” says Cory Keller, senior product manager, Digital, Avery Dennison. “As new printing technologies come of age, it is our goal to help converters and brand owners take advantage of the benefits they afford while remaining committed to compatibility with existing technologies.”

TC-2000 builds on the success of Avery Dennison’s popular TC-1000 top-coat with improved ink anchorage to enhance on-press efficiency gains and improves profit margins by eliminating the need to corona treat or prime in UV print platforms. It creates a strong bond between ink and film, allowing heavier inks to be laid down to achieve sharp images and bold looks.

It allows designers a greater range of creativity, such as using bold typefaces to replace images, the use of gradients, or building on brand stories and histories that utilize vintage photos, seals and retro-inspired typography to help a brand stand out from its competition.